Power of Youtube

Being a K pop fan, I've been accustomed to keeping updated with my favourite artists songs through youtube amongst a variety of other websites. However, the recent achievements made by Big Bang has been impressive.

Within just 2 days, the video uploaded had 2 million views and even received many honours like #1 top favourite this week and #1 top favourite internationally with views coming from America, Canada, Japan, Indonesia, France, Mexico, Thailand etc. This attests to the wide spread reach this internet giant has and also the variety of audience reach.

Seeing how this group actually has in roots that stem from a signed company, YG entertainment, they would have already had a substantial amount of exposure to the public before hand which generated interest in their videos. However, there are cases of other youtube stars that built their fan base from scratch. The practically worked their way up from being no bodies to people that others would log on to see. Who may these people be? A shining and successful example would be none other than nigahiga! Below is a video he uploaded 2 days ago and has already had such an astounding response of 2 million views.



This comedian is one that never fails to deliever and I guess that is also the reason why he is the all time most subscribed person in Youtube and has over 3.5 million subscribers. To add to this achievement, he has 133.7 million channel views and 766.1 million upload views. This is insane judging from the scale and possibility of success using youtube as a medium. Just getting the statistics from his channel gave me hard time trying to figure out how to give a rough estimate of his success.

I've checked out his videos and they are honestly not bad at all. Check out his rise to fame on youtube below.

Just by using him as an example, it is clear that with the internet age and youtube, the possibilities are endless and even common folk like you and I can also become celebrities in our own way. All we have to do is upload our works and spread the word. Sooner or later as the ball gets rolling, we'll very soon have our very own fan base.

Youtube is indeed a huge reserve of untapped potential and in the future, I believe that it will be utilized further to provide not only entertainment but also help to discover talent like ryan higer.