Monday, March 21, 2011

Web 3.0

From Web 1.0 to 2.0 and with the next phase of 3.0 coming up, life as we know it would most probably change drastically. Web 1.0 used to be when audience interaction was not possible or rather it was a very linear form of interaction. However, the rise of the internet can be largely attributed to the high amount of interactivity and user generated content that came with the Web 2.0. Should you need a refresher about the evolution of the internet, the video below would be able to refresh your memory. :)



The Web 3.0 basically starts to become more invisible as it becomes incorporated into our daily lives. However, when I think of how interconnected everything around me gets to the extend that I don't exactly need to keep track it does scare me a little. Here is a video that explains in greater detail about the future with Web 3.0.


With smart appliances that are connected with each other through the internet without direct human involvement, this would revolutionarize the consumer market as the internet becomes the fundamental economic instrument. This would result in the total dependence on network services and business will in turn be entirely dependent on the future internet to provide these services. But I guess my worries would be unnecessary as with a more pervasive internet, the privacy and security settings would also be adjusted to accommodate the change. By researching further, I've come to realise that there is an increasing emphasis on the use of mobile phones to connect with the internet. I'm assuming that with the evolution of the internet, our mobile phones too will undergo a similar evolutionary process in order to work hand in hand with the internet as well.

The video below about what Google perceives in the future intrigues me because it explains with the angle of how we will react to this change and the mindsets of users of the internet. For example, he mentioned how users do not like advertisements to be pushed in their face. Hence with the smart technology, softwares will be able to differentiate the things we have downloaded and from there show us relevant products that might interest us. This is a very sophisticated and smart way of advertising that allows the user to remain in control as the user plays an active role in deciding whether to click or see the advertisement.



The future holds a tremendous amount of potential and opportunities and I suppose all we can do is wait and see how this new internet will shape the way we live our life.

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